Our Staff

Olivia 

Front Desk Manager

Olivia started working at Lifetime Eyecare in February of 2018. Olivia has previous experience as a receptionist and patient relations. She is very excited to be working with patients and is eager to keep learning more about the industry and building relationships.

With a background in real estate, Olivia demonstrates acute attention to details and has a reliable problem-solving mindset. We are lucky to have her as an addition to our team!

Reach Olivia at: olivia@lifetimeeyes.com

Susan

Front Desk Receptionist, Human Resources Manager

Susan has been working at Lifetime Eyecare the longest out of any staff member. She brings a warm and welcoming disposition to the front desk and she has a unique understanding of billing, after spending years as our biller, which helps her to understand even the most complicated insurance plans.

It is her level of understanding and attention to the “little things” that enables our front desk to function smoothly and efficiently. Susan’s inviting personality and professionalism will leave a lasting impression of how much Lifetime Eyecare cares about YOU!

Reach Susan at: susan@lifetimeeyes.com

Amy

Clinical Manager

Amy began working at Lifetime Eyecare in 2017. She is a certified paraoptometric technician and she had been working in different optometry and ophthalmology practices since 2014. In September of 2018 Amy was promoted to Clinical Manager and she is excited to continue building on this practice’s reputation of outstanding patient care.

Amy is happy to be back in the Grand Rapids area after growing to love the city during her time at GVSU. She is looking forward to meeting our patients and helping them to achieve their best vision.

Reach Amy at: amy@lifetimeeyes.com

Lori

Paraoptometric Technician

Lori came back to work in our office after a 27 year hiatus. She has been in the industry 30+ years and loves taking advantage of opportunities to brighten the days of those around her. She carries with her both a wealth of knowledge and a passion for patient care. We are so thrilled to have Lori back with the team and Lifetime Eyecare.

Reach Lori at: lori@lifetimeeyes.com

Tiffany

Opticial Manager, Marketing Director

Tiffany started working at Lifetime Eyecare in March of 2016, but has been in the optical industry since 2010. Tiffany is a highly skilled optician with a charming and infectious personality. She has a great eye for style and loves helping people find the eyewear that makes them come alive. Tiffany has worked in many areas of the industry including: Optical Manager, Eyecare Supervisor, Optical Blogger, Regional Trainer in Optics, Lab Tech and Frame Rep.

In her spare time, Tiffany volunteers at Crash’s Landing Cat Sanctuary and will be sure to tell you all about her adopted cats, Westley and Morpheus.

Reach Tiffany at: tiffany@lifetimeeyes.com

Jenny

Jenny joined the team in August 2020. She brings with her nearly 7 years of optical experience, over two of which in optical management.  She has a strong passion for styling, and shines through her dedication to the patient experience.  In her free time she is an avid cyclist, snow sports enthusiast, weekend traveler, and foodie fundi.  She recognizes how unique all of our visual needs are in today’s world, and can’t wait to help you find your perfect pair of eyewear that both looks great on and meets the demands of your lifestyle.

Reach Jenny at: jenny@lifetimeeyes.com